Pitch update

Well, Homebase's creative pitch is expected to conclude any minute now. We wait with bated breath for a result on that one, now down to McCann Erickson, CHI & Partners and Leo Burnett.

But once that's over, there's only one big creative pitch still running, and that's Halifax. Meetings with the high-street bank are said to be kicking off at the end of this week. Nail-biting times for Fallon, Delaney Lund Knox Warren & Partners, DDB London and TBWA\London.

Things are a bit more frantic in the world of media. Channel 4 is said to have a very long list, and is contacting all of the obvious players. If you haven't heard from the broadcaster, you should do some soul-searching. Cadbury, too, is drawing up its shortlist. We expect the incumbent, Starcom, to be included (after all, Cadbury is globally aligned to Publicis Groupe).

MindShare has been unceremoniously removed from Hertz's pan-European media pitch. The decision leaves Initiative and PHD in the running.

The Twinings list is shrouded in mystery. We hear the client was turned down by a couple of agencies, although a four-strong agency list is now in place. Trouble is, you've got to worry when the incumbent on the business is producing strong work. Why did the relationship break down? (See the latest six-sheet work by Lowe on brandrepublic.com/campaign.)

And finally ... expect McCann Erickson Birmingham to storm into the creative and media business leagues at about second and fourth place respectively. Lucky old them; they didn't even have to pitch for the £24 million MFI account.

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