Pitch Update

Word has it that the real battle for the global Stella Artois account is going to be fought overseas.

Publicis and Euro RSCG are focusing their attention on the US and Asia markets as Mother has got the advantage in London. The InBev brand is not hanging about, though. It held a briefing session last week, in which representatives from all three agencies were present and will see the final pitches on 22 and 23 September.

We hear that ITV has delayed its pitch conversations for the live ad, which is scheduled to be aired during the Brit Awards. Rumours on the street claim that some agencies were unclear that their clients would have to pay for the spot. Duh! ITV's not exactly in a position to dole out free airtime.

If you've found it difficult getting hold of a chum at either Carat or OMD of late, it might be worth trying again. The pitches for the truly enormous (£500 million) global Renault-Nissan media business took place yesterday in Paris.

The car giant had demanded rapid pitch presentations from the agencies (which meant staff clearly had to abandon all hope of a summer holiday), so we can be pretty sure that the Franco- Japanese alliance will now take plenty of time before it decides to announce the lucky winner.


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