Pitch update

Boots is lining up a direct marketing beauty parade to pitch for its business.

Six agencies have been invited for credentials meetings: Proximity, Partners Andrews Aldridge, OgilvyOne, Rapier, Tullo Marshall Warren and one other mystery shop.

At long last, the identity of the AAR's top-secret car brand digital account has come to light: Alfa Romeo. It's a bit of a damp squib as Campaign wrote that the car-maker was plotting a digital review back in June. So why all the secrecy?

Meanwhile, we hear that the incumbent on Canon, Mediaedge:cia, has decided to pull out of its £50 million pitch. The AAR is overseeing the review.

The words "headless" and "chicken" come to mind when thinking about Bacardi's recent agency behaviour. First, it contacts several networks asking them to prepare to pitch. Then it postpones the pitch, awaiting the arrival of its new chief executive. This week, it decides it rather loves the incumbent, Young & Rubicam, after all and hands the network two extra briefs, as well as reconfirming it as its global agency of record.

A shortlist has emerged for Thomas Cook: The Red Brick Road is going up against Inferno and Angel.

All agencies are said to have now pitched for the Sony Centres account. Delaney Lund Knox Warren & Partners, Krow and Iris were the original shortlisted shops, but we hear Fallon and TBWA have been added at the last minute.

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