Pitch Update

The £9 million Britvic media pitch has taken an interesting turn, with roster creative agencies, including Bartle Bogle Hegarty and CHI & Partners, set to pitch for the planning part of the account via their media planning arms.

The decision to separate media planning and buying has not apparently pleased everyone, with some media agencies declining to contest the buying part of the business.

After a long delay, the MTV media pitch, which was originally called in September last year, will take place today (Thursday). Agencies in the frame are Maxus, Vizeum, the incumbent Equinox and one other mystery agency.

Friday will be a busy day for agencies that are knee-deep in eBay. The global auction site will hold the first round of pitches then as it looks to consolidate its £22 million pan-European ad account with non-roster and roster agencies.

Progress has also been made on the £2 million direct marketing pitch for Thomson. The TUI-owned travel operator has eliminated Chemistry and WDMP, the incumbent, from the process, so the final round will be a shoot-out between Kitcatt Nohr Alexander Shaw and Lida.

Things are not so positive for agencies awaiting the outcome of COI's Identity and Passport Service pitch. They are probably hoping Mark Lund's arrival as the new head of COI will speed up the process. Shops were expecting an announcement early last month but everything's been mysteriously quiet since.

Meanwhile, in digital, when agencies received a note from British Gas requesting a two-page critique of its website, many dismissed it as a free piece of consultancy disguised as a request for information. But agencies that took the time to complete it are having the last laugh. Turns out that the exercise was for a digital pitch, for which meetings will start next week.

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