Pitch update

The Homeform advertising pitch will go ahead on Thursday with rumours of a lack of interest in the account borne out by something of a lacklustre pitchlist.

The incumbent, Delaney Lund Knox Warren & Partners, will battle it out against the lesser lights of Kindred, Team Saatchi and Doner Cardwell Hawkins.

Digital agencies, meanwhile, clearly feel they can't afford to be as fussy in this tough climate. The deadline for expressions of interest for Drinkaware's digital business has now passed but agencies lining up for it should be aware that they might be in for a bit of a wait. The charity has received more than 200 submissions and counting.

In medialand, the £14 million 118 118 pitch has kicked off, with Oystercatchers handling the process. Initial requests for information have been sent to media agencies, with 118 118 intending to consolidate offline and online buying with media planning. OMD UK currently handles offline buying, with BLM Quantum responsible for online buying and Naked Communications for planning. Naked is expected to continue working with 118 118 in a different capacity.

The painfully slow-moving Eurotunnel media pitch plods on. Things won't start to hot up until the hoard of competing agencies file their written submissions on 7 April.

Meanwhile, the £350 million PSA Peugeot Citroen pitch seems to have been temporarily delayed. The company is understood to be sorting itself out internally before getting things moving again.

Finally, it's been a long time coming but B&Q is finally putting together a longlist of advertising agencies. Rapier, which is working on a project for the DIY chain over the important Easter period while the pitch progresses, will be on tenterhooks as it waits to discover who its main competition for the full account will be.


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