Pitch update

Sony Computer Entertainment is moving its international PlayStation pitch to the final stage and has knocked out MPG, Starcom MediaVest Group and Vizeum as it looks to consolidate the £80 million business into one network.

The incumbent agencies, OMD and Mindshare, will now slug it out for the account, with a decision due next month.

The review is being run through Billetts and covers 12 markets, with the Australia and New Zealand accounts up for grabs alongside the business in markets such as the UK, Germany, France, Italy and Spain. Manning Gottlieb OMD is the incumbent on the £14 million UK PlayStation account.

Also in media, the financial services group Zurich has dropped Zed Media, its incumbent agency of four years, from its global media account. Zed, a Zenith- Optimedia agency, handled the business in the UK, where the brand spends £8 million. That leaves just two agencies in the running, with WPP's Mindshare and Aegis Media battling it out for the highly prized £100 million account.

Things are significantly quieter in the world of advertising, where agencies that would never previously have got out of bed for more than a few million are scrapping it out for the most surprising pieces of business.

The five agencies on the longlist for the VisitWales account have been asked to submit a written proposal by the end of May, with the list being chopped to three in June, when all of the remaining agencies will be asked to make a creative presentation.

And if things are really bad new business-wise, you may be interested to hear that Points4Life, a Manchester-based loyalty scheme set up by Manchester City Council and the NHS, is looking for an agency to manage the programme. The scheme will encourage people living in the area to live more healthy lives.