Pitch update

The £300 million global Danone media pitch has officially kicked off, with agencies including the incumbents, Mediaedge:cia and MPG, lined up to compete. However, Danone is in no rush and has set the pitch date for September.

Dairy Crest has selected the cream of the UK media agency scene to pitch for its £10 million planning and buying business. The incumbent, John Ayling & Associates, is on the shortlist alongside MPG and PHD to pitch for brands including Cathedral City Cheese, Clover, Country Life and Utterly Butterly.

The Shop Direct Group saw four agencies, including Leo Burnett, VCCP and Delaney Lund Knox Warren, this week, with a brief to handle advertising for a new fashion website targeting women. The Observatory is handling the pitch and a result is due at the end of the week.

Jackpotjoy Bingo is holding a pitch at the end of this month. Publicis, which handled the £3 million launch for Challenge Jackpot, is apparently involved, along with Campbell Lace Beta and another, undisclosed agency.

As agencies wait for the result of the strategic pitch for Burberry that kicked off before Christmas, the fashion house has begun approaching digital shops with a 360-degree, digital marketing brief. Presumably, the successful agency in that pitch will work alongside the winner of the strategy contest to help implement online plans for the fashion brand.

In direct marketing, agencies going for the £15 million TV Licensing account are breathing a big sigh of relief after submitting their PQQ submissions. The deadline for the mammoth document passed on Tuesday (16 June), and the shops that have made it through to the next stage will be notified early next month.

And the DM pitch for Sony UK, first reported by Campaign in April, is up and running. It turns out the business is the mysterious IT retailer at Oystercatchers, which agencies have been contacted about in the past few weeks.