Or, might it be the distinctly unglamorous JackpotJoy Bingo advertising business? Campbell Lace has also made it down to the final two on that one, where it faces a shoot-out against Publicis.
The Early Learning Centre pitch, which intially kicked off in February through the AAR, is back on again, with Karmarama and Isobel battling it out for the brief.
And the Ikea global media review is ambling along steadily in a rather impersonal way. So far, the entire process has been conducted online, with a delightful array of spreadsheets for pitching agencies to fill out.
Any chance to show off some creative flair will have to wait as the flatpack company's pitch process enters its third stage where agencies are invited to make submissions on their buying costs. These submissions are due in August and only after that will agencies get to show off skills beyond number-crunching with their presentations.
The Eurotunnel media pitch is dragging a bit now. Pitching agencies, which were supposed to find out the result last week, are still waiting by the phone. Agencies, including the incumbent, OMD, can take some comfort from the fact that the folks at Eurotunnel plan to put them out of their misery within a week at most. Although that is what they said two weeks ago.
And what will Pitch Update do once the B&Q ad pitch is finally concluded? It's been a long, drawn-out process, but the final pitches are at last upon us. McCann Erickson, Miles Calcraft Briginshaw Duffy, Rapier and WCRS will pitch for the business at the end of this week (9 and 10 July), as the process heads into its seventh month. We're not even going to guess on when to expect a result.