PitPat, the 'Fitbit' for dogs, made an ad aimed at pooches rather than humans.
The brand’s first-ever TV ad campaign, created by Wonderhood Studios, delivers a series of triggers designed to get dogs excited for playtime outdoors. A woman riles up the dogs by jingling her keys, jumping in a puddle or diving into a pile of leaves, while chanting "walkies". She goes to ridiculous lengths to show that PitPat offers points and perks to owners for keeping their dogs active. PitPat, which works much like a Fitbit, was established in 2014. The work was created by Stacey Bird and Jack Croft, and directed by Sam Cadman through Another Film Company.