Goodstuff's appointment, which was made without a pitch, will see the independent agency work on segmenting customers, media planning and management, local marketing, digital planning and brand partnerships. MG OMD was selected by Goodstuff to handle media buying.
The media agencies will work alongside other agencies on the Pizza Express roster, including the creative agency Isobel and Work Club, which handles digital advertising.
The appointments come as Pizza Express promotes its new pizzas from the Michelin-starred chef Theo Randall.
Andrew Stephens, a partner at Goodstuff, said: "Pizza Express is a great brand built on a real passion for good food and we're delighted they've chosen us to help them create a new communication strategy."
