Pizza Hut hands £10m delivery account to O&M

Pizza Hut has handed its £10 million delivery account to Ogilvy & Mather London ahead of a marketing drive to modernise perceptions of the Yum! Brands business.

Pizza Hut: appointment
Pizza Hut: appointment

O&M will be the lead creative and strategic UK agency for Pizza Hut, which has previously used Abbott Mead Vickers BBDO and most recently worked with McCann Manchester.

O&M, which was awarded the UK business without a pitch, already works with Yum! Brands, including Pizza Hut, in other global markets.

The agency has been asked to develop a series of integrated campaigns to make Pizza Hut more relevant for today’s consumers.

Sandeep Kataria, the general manager of Pizza Hut UK and Ireland, said: "We want to tap into the creative excellence and strategic rigour synonymous with the Ogilvy network."

Campaign revealed last month that the restaurant chain Pizza Hut UK, which is now a separate company, had kicked off a creative review.