Pizza Hut "KFC Popcorn Chicken Pizza" by Iris

Pizza Hut brand ambassador Parker J Patterson embraces the surreal to promote KFC Popcorn Chicken Pizza, which is apparently "so mind-blowing it could possibly break you".

The ad follows Patterson as he is faced with Pizza Hut and KFC’s collaborative pizza, which goes on to cause an "internet overload" of catastrophic proportions, including references to The Matrix, gaming and TikTok dances.

The ad launched yesterday and is supported by activations on TikTok and Instagram, as well as a new dance to the infamous Pizza Hut and KFC song starring Diversity’s Perri Kiely. It was created by Lou Bogue and Rupert Thornborough, and directed by Clay Weiner through Biscuit Filmworks.

KFC first launched its "Now that’s delivering" brand platform in 2019, with subsequent ads referencing rival brand Domino’s and celebrating Pizza Hut’s classic pan pizza.