Pizza Hut "Too good to be true, but true" by Iris

Pizza Hut takes another swipe at rival Domino's in a new digital ad campaign designed to show off its credentials.

The ad, to promote the brand's delivery offer, positions Pizza Hut as cheaper than its competitor and builds on its earlier "toppling" Dominos' campaign. It focuses on Pizza Hut Delivery's £5 favourites menu, featuring brand ambassador Parker J Patterson. Domino's isn't named explicitly in the ad but, as before, a row of toppling dominoes signifies the brand. The work was created by Lou Bogue and Rupert Thornborough at Iris, and directed by Fatal Farm through Agile.