Plan International UK "Plaster Pads" by AMV BBDO

Children's charity Plan International UK wants to stick it to period shame with miniature sanitary pads that can be worn as plasters for anyone to see.

The campaign, launched on International Day of the Girl, tackles social stigma around menstrual hygiene faced by girls around the world. The charity distributed boxes of Plaster Pads to celebrities and influencers and encouraged people to show that periods are nothing to be ashamed of with the hashtag #WeAllBleed.

Credits

Agency planner
Agency account managers
Hero visual photographer
Pack visual photographer

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