Planit Media links up with CIA to offer online research

Planit Media has signed a deal with CIA Medianetwork to provide all 1,600 staff in the agency’s 44 offices worldwide with Planit’s online media research and planning tool.

Planit Media has signed a deal with CIA Medianetwork to provide all

1,600 staff in the agency’s 44 offices worldwide with Planit’s online

media research and planning tool.



The company claims the agreement is the largest single order for an

online media resource, and says it confirms the trend towards the use of

online resources in place of printed directories.



Fiona Kidd, research manager for CIA Medianetwork, said: ’Responsive and

reliable media databases will be increasingly important for servicing

national and international clients’ needs. Planit Media is such a

database.’



Planit Media was founded in 1997 and aims to give agencies access to the

latest rates and circulation data worldwide, enabling them to plan and

buy domestic, cross-border and international campaigns.



Its database includes 35,974 magazines in 217 business-to-business

categories, as well as 180 consumer categories. Users can search by

country, consumer or business magazine sector.



It also includes a currency converter, allowing advertising cost

comparison of magazines in different countries, and an instant media

pack request feature.



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