Promoted
Getmemedia

Planned, sealed, delivered: how to build effective mail marketing campaigns

A new online tool that does the heavy data-lifting and sharpens your direct mail activity...

Planned, sealed, delivered: how to build effective mail marketing campaigns

In the current media climate, direct mail is becoming an increasingly effective marketing medium, being shown to boost ROI by 12%.

To facilitate the most effective mail campaigns for advertisers and their agencies, Royal Mail MarketReach has developed a new tool called the Insight Engine. It’s a planning tool that segments audience data by demographic or life stage – and reveals how they respond to different types of mail.

The Insight Engine illustrates how receiving marketing via mail elicits a range of different audience interactions that go beyond direct response, such as planning for future purchase and sharing with others in the home. This has a powerful effect on longer term brand building.

Users can download the results to help campaign plans free of charge.

Try it today

Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus