Malcolm Moore Deakin has hired WCRS's deputy planning director,
Anna Hutson, to replace its former planning partner, Chris Blazye. The
new agency name will be changed to Malcolm Moore Deakin Hutson.
Hutson, named as one of London's top ten planners in the Campaign Book
of Lists in December, is expected to join as the new planning partner in
Commenting on the move, Hutson said: "It is very exciting to be able to
participate in shaping an agency's culture and ethos at the beginning of
its history. It's a group of really talented, hard-working and massively
enthusiastic people who will be great fun and stimulating to work
The managing partner, Graham Deakin, added: "This is a great way to
start the year. We have taken our time to find the right partner. The
chemistry had to be just right. From the first time we met Anna we were
impressed by the constructive way in which she challenged our thinking.
I know she is going to make a massive difference to our offering. We
can't wait to get started."
Hutson began her career at BMP DDB and moved to WCRS in 1996. She was
promoted to deputy planning director in 1999.
Malcolm Moore, whose key accounts include MTV, Accurist and the Terrence
Higgins Trust, launched in July 2000 as a breakaway from Abbott Mead
Vickers BBDO and TBWA/London.