Planner leaves Grey to take up full-time role at Rainey Kelly

Rainey Kelly Campbell Roalfe has hired its first full-time planner to work alongside the planning partner, MT Rainey, and has brought in a new account director to work on Virgin Atlantic, Smith and Nephew, and Emap.

Rainey Kelly Campbell Roalfe has hired its first full-time planner

to work alongside the planning partner, MT Rainey, and has brought in a

new account director to work on Virgin Atlantic, Smith and Nephew, and

Emap.



The planner, Helen Cohen, joins from Grey, where she worked on accounts

including Oxy, Diamond White, Lee Jeans and the Central Office of

Information.



She said: ’Rainey Kelly focuses on the more important aspects of the job

- the generation of ideas and their synthesis through advertising and

other media.’



At Grey, Cohen was accustomed to working on clients that allowed 50

weeks for the production process and used three different ways of

pre-testing. At Rainey Kelly, she explained: ’The clients are rigorous

but they do not see the benefit of simulating all sorts of market

conditions - they know that advertising can be more powerful than

that.’



Cohen worked at Grey for three years, and before that she was at GGK for

two-and-a-half years. She added: ’Rainey Kelly appeals to me on all

grounds. I am working with four of the most inspirational people in town

at an agency that is really taking off.’



Aoibhinn Finlay is joining Rainey Kelly as an account director from

Leagas Delaney, where she worked on business including Harrods, British

Gas and Punch. She started out by spending three years at DMB&B, with

clients such as TSB, Royal Mail and Whiskas.



She said: ’I have come to be a part of an agency that is growing and

important, and where I can contribute and develop my career.’



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