Planters set to take on KP Nuts through Grounds Morris ad

Planters peanuts is staging an advertising comeback with relaunch work produced by the creative independent, Grounds Morris.

Planters peanuts is staging an advertising comeback with relaunch

work produced by the creative independent, Grounds Morris.



The campaign, due to start at the end of next month, marks the start of

efforts by Trigon Snacks, the brand’s owner, to turn Planters into a

potent competitor to KP, which leads the nuts market.



The appointment of Grounds Morris comes eight months after Planters was

sold by Walkers to Trigon, a new company led by Ray McGhee, the former

sales and marketing director of the Phileas Fogg company, Derwent Valley

Foods. Media will be handled by John Ayling and Associates.



McGhee wants to bring a Phileas Fogg-type approach to the nuts

market.



The initial brief to Grounds Morris is to increase listings for Planters

via trade advertising. ’We hope to evolve this into a full-scale

campaign,’ Louise Jackson, Trigon’s marketing manager, said.