Plastic Oceans UK "Future fish and chips" by TBWA\London

Plastic Oceans UK and TBWA\London served battered plastic in a local chippie to highlight the urgent threat to the oceans if the current rate of plastic pollution continues.

Research suggests there could be more plastic in the ocean than fish by 2050. The #FutureFishandChips campaign aims to change the nation’s attitude towards plastic usage and offer Brits easy ways to reduce their plastic footprint. The work was created by Ben Brazier, Johnny Ruthven, Maria Kanstad and Elise Jansen and directed by Aaron Dunleavy through Hoi Polloi. 

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