Play-Doh "George the Blob" by Drum

Play-Doh is launching its first-ever TV campaign for the UK market as the brand celebrates its 60th anniversary.

The Hasbro building material has created a stop-motion film about a grey blob called George who is transformed into a half-shark, half-unicorn in a story populated with other magical creatures. They range from an elephant with rainbow wings to a giraffe with a dragon’s tail. The ad was created by Drum, Omnicom Media Group’s content agency, and will air during family films on Channel 5 and Sky.