Play-Doh's first UK ad is charming and colorful

The company is launching its first-ever TV campaign for the UK market as it celebrates its 60th anniversary.

The Hasbro brand has created a-stop motion film about a grey blob called George who is transformed into a half-shark, half unicorn in a story populated with other magical creatures from an elephant with rainbow wings to a giraffe with a dragon’s tail. The ad was made by Drum, Omnicom Media Group’s content agency, and will air during family films on Channel 5 and Sky.