Playful Promises "Feel playful, even when you shouldn't" by The Gate

Lingerie brand Playful Promises has launched a campaign showcasing the secret thrill of its products, in the company's first work by The Gate.

The online display and social media ads show women in a series of outlandish scenarios – from exploring space to being sawed in half at a magic show – alongside the tagline: "Feel playful, even when you shouldn’t". It was created by Rob Bovington and Stephen Webley, and media was handled by Media Vision.

In 2019, Coppafeel teamed up with online fashion retailer Boohoo to create a range of potentially life-saving bras.

Credits

Founder
Marketing director
eCommerce director
Creative agency
Chief creative officer
Head of design
Senior graphic designer
Client services director
Account manager
Strategy lead
Planning director
Media agency

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