What better way to stand out in the online betting business than with a dancing alpaca?
The furry mascot stars in a new ad campaign from online casino PlayOJO. Created by TBWA\London after the agency won the account in a pitch, the campaign shows a sad, lonely alpaca that is fed up with being treated unfairly by other online casinos. But once he finds OJO, he gets his mojo back and celebrates with a song and dance. The work was created by Harriet Russell-Vick and Lauren Coates and directed by Lucy Forbes through Hungry Man.