PlayStation 2 sends excuses card mailing

Sony Computer Entertainment UK is to promote eight new PlayStation 2 titles launched in time for Christmas, by mailing a greetings card to 250,000 console owners.

The card, produced by Claydon Heeley Jones Mason, comes complete with a series of stickers. Each sticker features an implausible apology relating to one of the eight games. The apologies can be stuck inside the greetings card, which can then be sent to anyone the sender has been neglecting in favour of playing PlayStation 2 games.

The apology relating to Tekken 4 says: "Sorry I was three hours late for work, but I was busy humiliating lesser fighters (never underestimate The Daddy) in a string of dirty fights. And then I missed the bus."

The sticker relating to This is Football 2003 states: "Sorry I forgot to walk the dog (again), but the fans were screaming for me to take the penalty that won our team the cup (and could swing me a £30 million transfer), and I felt my responsibility to them was greater."

Peter Harle, Claydon Heeley's joint creative director, said: "As excuses go, 'the dog ate my homework' has nothing on 'I was undergoing a terrifying metamorphosis in which I finally began to realise my latent demon abilities'."

The mailing was art directed by Gary Fraser and Chris Felstead and written by Hannah Martin.

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