PlayStation "Feel the power of Pro" by Adam & Eve/DDB

Adam & Eve/DDB's third piece of work for PlayStation sets an apocalyptic scene with a world left desolate and submerged in water.

A giant clock ticks backwards as the mass of water retreats, leaving buildings and vehicles unscathed. Water flows upwards to an apartment complex, revealing the source of the stream to be a tear rolling down a man’s cheek as he plays Death Stranding on the PS4 Pro. The work was created by Darren Beresford and Richard Gayton, and directed by Frederic Planchon through Academy.


SVP, head of global marketing
Vice president, marketing
Director, brand marketing
Managers, brand marketing
Creative agency
Chief creative officer
Executive creative directors
Chief production officer
Senior producer
Assistant producer
Chief strategy officer
Planning director
Managing partner
Account director
Account manager
Global business director
Global account director
Head of design
Senior designer
Media agency
Production company
Executive producer
UK production manager
Editing company
Edit assistant
Post production
Post producer
2D lead artist
3D lead artist
Audio post production
Sound designer
Soundtrack name and composer
Service company
Executive producer
Project manager
Project coordinator
1st AD Ukraine