Playstation "Live the game" by Adam & Eve/DDB

Sony is bringing the theatrics of gaming to the real world with a spot promoting its virtual-reality console, Playstation VR.

The ad begins with a kidnapped man struggling in the boot of a car. When he is released, the man is given a PlayStation VR headset, which – alongside a series of other inconspicuously sourced headsets from around the world – leads one user to walk down a valley of flames, where the film ends.

PlayStation kicked off its global campaign last month, while two more ads, "It’s time to play" and "Feel the power of Pro", were released this month (4 November)

The work was created by Matt Fitch and Mark Lewis, and directed by Aoife McArdle through Somesuch. The media agency is MediaCom.


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