Sony is bringing the theatrics of gaming to the real world with a spot promoting its virtual-reality console, Playstation VR.
The ad begins with a kidnapped man struggling in the boot of a car. When he is released, the man is given a PlayStation VR headset, which – alongside a series of other inconspicuously sourced headsets from around the world – leads one user to walk down a valley of flames, where the film ends.
The work was created by Matt Fitch and Mark Lewis, and directed by Aoife McArdle through Somesuch. The media agency is MediaCom.