Playstation "Live the game" by Adam & Eve/DDB

Sony is bringing the theatrics of gaming to the real world with a spot promoting its virtual-reality console, Playstation VR.

The ad begins with a kidnapped man struggling in the boot of a car. When he is released, the man is given a PlayStation VR headset, which – alongside a series of other inconspicuously sourced headsets from around the world – leads one user to walk down a valley of flames, where the film ends.

PlayStation kicked off its global campaign last month, while two more ads, "It’s time to play" and "Feel the power of Pro", were released this month (4 November)

The work was created by Matt Fitch and Mark Lewis, and directed by Aoife McArdle through Somesuch. The media agency is MediaCom.

Credits

SVP, head of global marketing
Vice president, marketing
Senior director, brand marketing
Senior brand manager
Manager, brand marketing
Product manager
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Creative agency
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Executive creative directors
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Agency producer
Chief strategy officer
Planning director
CEO
Business director
Account director
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Project manager
Global business director
Design agency
Designer
Media agency
Production company
Director
Producer
Executive producer
Editors
Editor
Assistant editors
Producer
Post production
Creative director
Colourist
Lead compositor
CG lead
Producer
Sound studio
Sound engineer