PlayStation "Play has no limits" by Adam & Eve/DDB

Sony breaks the ice with its first global campaign ahead of the launch of PlayStation 5.

The epic spot follows a young woman journeying through a desolate ice cave and encountering a tentacle-flailing sea monster. Another scene shows the woman as she witnesses an explosion, while in a third scene Sony’s protagonist boasts a flaming bow and arrow in order to highlight the console's immersive technology. "Welcome to a world where you can feel more," a voiceover declares. The work was created by Clarissa Dale and John Trainer-Tobin, and directed by Dan DiFelice through Biscuit Filmworks.


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