PlayStation "Play has no limits" by Adam & Eve/DDB

Sony breaks the ice with its first global campaign ahead of the launch of PlayStation 5.

The epic spot follows a young woman journeying through a desolate ice cave and encountering a tentacle-flailing sea monster. Another scene shows the woman as she witnesses an explosion, while in a third scene Sony’s protagonist boasts a flaming bow and arrow in order to highlight the console's immersive technology. "Welcome to a world where you can feel more," a voiceover declares. The work was created by Clarissa Dale and John Trainer-Tobin, and directed by Dan DiFelice through Biscuit Filmworks.

Credits

Brand
Senior vice president, head of global marketing
Vice president, global marketing
Director, global marketing
Manager, global marketing
Senior manager, global marketing
Brand manager, global marketing
Chief creative officer
Executive creative directors
Agency producers
Agency assistant producer
Project manager
Planner
Managing partner
Business director
Account director
Account manager
Account executive
Executive content director
Head of content
Social director
Senior content creative
Digital display lead
Assisted integrated producer
Interactive creative
Designer
Front end developers
Quality assurance
Cain & Abel
King Henry
Ian King
Head of design
Lead designer
Studio managers
Creative retouchers
Gutenberg Global
Global business director
Group account director
Account director
Operations manager
Managing producer
Managing editor
Media agency
Production company
Director
Producer
Managing director & executive producer
Production manager
Production coordinator
CGI DP consultant
Editing company
Post production
Post producer
VFX supervisors
Colourist
Audio post production
Audio post producer
Soundtrack name and composer