Sony is promoting PlayStation's streaming service, Playstation Now, with a global campaign.
The spot begins as a gang of mask-wearing men wait in a moving van, guns in hand. "It’s show time," the driver calls, opening the doors to show the van is freefalling through the air. Suddenly, a cavalcade of PlayStation characters are plummeting towards the ground, from God of War’s Kratos to Uncharted’s Nathan Drake.
It ends as the collection of characters smash into players’ homes – a brutal imagining of how characters are summoned to consoles from the cloud.
This marks the first piece of work from Adam & Eve/DDB for the brand. The work was created by Jon Farley, Alex Lucas and Matthew Osbourne, and directed by Mischa Rozema through Nexus Studios.