PlayStation "The fall" by Adam & Eve/DDB

Sony is promoting PlayStation's streaming service, Playstation Now, with a global campaign.

The spot begins as a gang of mask-wearing men wait in a moving van, guns in hand. "It’s show time," the driver calls, opening the doors to show the van is freefalling through the air. Suddenly, a cavalcade of PlayStation characters are plummeting towards the ground, from God of War’s Kratos to Uncharted’s Nathan Drake.

It ends as the collection of characters smash into players’ homes – a brutal imagining of how characters are summoned to consoles from the cloud.

This marks the first piece of work from Adam & Eve/DDB for the brand. The work was created by Jon Farley, Alex Lucas and Matthew Osbourne, and directed by Mischa Rozema through Nexus Studios. 

Credits

SVP, global marketing
VP, marketing
Senior director, global store & services
Senior product marketing manager
Senior product manager, PS Now
Creative agency
Chief creative officer
Executive creative directors
Chief production officer
Chief strategy officer
Planning director
CEO
Business director
Account director
Account manager
Global business director
Global account director
Head of design
Artworker
Retouching
Interactive creative director
Lead developer
Digital display lead
Head of delivery
Digital project manager
Media agency
Production company
Head of production
Executive producers
Producer
Director
UK production manager
Cinematographer
Editing company
Editor
Edit assistant
Post production
Creative director
2D lead artist
3D lead artist
Colourist
Audio post production
Soundtrack composer
Service company
Executive producer
Line producer
Project manager
Project coordinator
1st AD Czech Republic
Photographer
Photographic agent
First assistant
Digital operator
Production designer
Service production
Executive producer, Unit Sofa
Line producer, Unit Sofa
CGI & retouching
Retouching
Producer
Account manager
Project manager

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