A TV campaign, created by Publicis London, breaks on 19 April as part of an £8.5m marketing investment in the brand. Juan Sheet's name is a play on the brand's strapline ‘One sheet does Plenty', which was first used last year.
The introduction of the brand figurehead forms one of the final phases of the product's migration from the Bounty name to Plenty, following SCA's acquisition of the brand from P&G in 2007. The TV work will be supported by online and direct activity led by Chemistry Communications.
