Plenty "Xmess" by AMV BBDO

Plenty gets frank about the stresses of Christmas.

Set to Love Hurts by Nazareth, the ad features baby vomit, cat shite, spilled wine, a bloody nose, more cat shite and one short-lived turkey.

"It’s always a mess, but it’s our mess," a voiceover declares as the ad comes to a close.

The campaign launched yesterday (15 November) and runs across TV, social, press and digital out-of-home alongside a plea for the public to share their messy festive moments.

The work was written by Dan Warner and Prabhu Wignarajah, art directed by Jamie Starbuck and Andy Vasey, and directed by Steve Rogers through Somesuch and Revolver. Media is handled by Zenith.

Credits

Brand
Creative agency
Executive creative directors
Creative directors
Art directors
Agency planner
Agency account team
Agency producer
Media agency
Media planners
Production companies
Director
Photographer
Art producer
Design & typography
Production co. producers
Post-production company
Business affairs
Audio post-production
Senior account director, FINN Comms (UK)
PR (Global)
Essity Global
Global marketing & communications director
Global brand communication manager
Essity UK
Marketing director UK, Ireland
Marketing manager (Plenty Brand)
Brand manager (Plenty)
Essity France
Marketing manager
Web/ digital content manager
Brand manager

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