Plug is pulled as British readers fail to get Wired

The UK version of Wired, the magazine which positioned itself as the publication for the next century, is being scrapped less than two years after it launched.

The UK version of Wired, the magazine which positioned itself as

the publication for the next century, is being scrapped less than two

years after it launched.



The title, introduced by US publisher Wired Ventures in April 1995, has

been in trouble since falling out with its launch partner Guardian Media

Group in August 1995. It reported losses of around pounds 2m for its UK

and Japan editions last year.



Wired has not submitted any ABC figures since June 1995, when

circulation stood at 29,712.



It had approached several UK publishers including Conde Nast, whose

holding company has a 10% share in Wired Ventures, and Dennis

Publishing, but none were prepared to bail out the title.

See Media Watch, page 7.



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