Karmarama has created its first campaign for Plusnet, the internet service provider owned by BT, since winning the business earlier this year.
The new TV campaign marks the national launch of the brand and focuses on the brand‚s Yorkshire heritage. The first ad features "good honest Yorkshireman"‚ Joe, and his dog Samson, at a quarry. In another spot, Joe’s wife is perusing a website celebrating Yorkshire beefcake.
The campaign TV, press, online and radio. Jamie Ford, chief executive of Plusnet, said: "By using characters synonymous with Yorkshire, we are able to drive Plusnet‚s values, and showcase the quality and service we provide."