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Podcast: Why being customer-first makes a difference

dunnhumby's chief customer strategist, David Ciancio, sits down with Campaign's Omar Oakes to talk about how a combination of science and service puts the customer first and drives sustainable brand growth

Ciancio: "The customer-first approach is a way to illuminate the way forward"
Ciancio: "The customer-first approach is a way to illuminate the way forward"

Many organisations focus on short term results and immediate pressures. Being customer-first is a long-term commitment, but essential to understand, communicate with and service the customer. 

"Businesses that put customers first grow at 2-3% greater than their market peers. Their profits are 7% greater," says David Ciancio. 

Listen to the whole conversation below, to discover instant tips and longer-term strategies for putting the customer first.

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