Poet Harry Baker celebrates eclectic spirit of Soho in London Fashion Week spot

Performance poet Harry Baker has created a spoken word poem to celebrate the spirit, style and diversity of London's Soho - the new location for London Fashion Week.

London Fashion Week: celebrating the eclectic spirit of Soho
London Fashion Week: celebrating the eclectic spirit of Soho

The 2.10 minute video by the British Fashion Council aims to appeal not just to fashion lovers but to the "eclectic workers and dwellers of Soho". 

The film, called ‘Ode to Soho’ celebrates the richness and diversity of the area and aims to promote the fact that London Fashion Week will be based in Soho for the fist time. 

Client: British Fashion Council

Agency: ZAG BBH

Creatives: Renwick McAslan, Oliver Short, Kate Murphy

Poet: Harry Baker 

Production: Black Sheep Studios, Nice & Polite