Pokémon pop-up to open in London

Videogame-wear brand Insert Coin will unveil a Pokémon-themed pop-up shop at London's Old Truman Brewery on 25 August.

The Pokémon pop-up will open on 25 August at London's Old Truman Brewery
The Pokémon pop-up will open on 25 August at London's Old Truman Brewery
The temporary experience will showcase Insert Coin's new Pokémon-themed line of clothing as well as some Pokémon memorabilia collected from across the brand’s 20-year history.

The collection will feature fan favorites such as Magikarp, Snorlax, Jigglypuff and Charmander and of course Pikachu, who will make a live appearance at the event.

The Insert Coin x Pokémon pop-up shop will remain open for five days until 30 August, with the collection later being made available online.

Mattress brand Eve hosted a pop-up Nap Station at Old Truman Brewery last month.

In March, Japanese lager brand Asahi launched its super slow-mo photo booth experience during a special event at the venue.

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