PokerStars "I'm in" by Anomaly

PokerStars has launched a new master brand platform with a multichannel campaign created by Anomaly.

The campaign’s TV ad, directed by Daniel Kaufman through Anonymous Content, is shot in black and white with a cinematic style and features a montage of scenes reminiscent of classic thrillers and sports movies. It will be supported by digital, print, out-of-home and social. 

It is the first work by Anomaly since it was appointed last May as global creative agency for the PokerStars brand, as well as being handed responsibility for parent company The Stars Group in the US.