Polaroid appoints PR consultancy INSKIP

Polaroid has appointed London-based PR consultancy INSKIP to manage the international launch of SpiceCam, an instant camera named after and promoted by top girl band The Spice Girls. The camera will launch in mid-September, backed by a PR campaign and advertising created by Bartle Bogle Hegarty. The campaign will involve the launch of a new line of Polaroid instant films, which will be unveiled later in the year.

Polaroid has appointed London-based PR consultancy INSKIP to manage

the international launch of SpiceCam, an instant camera named after and

promoted by top girl band The Spice Girls. The camera will launch in

mid-September, backed by a PR campaign and advertising created by Bartle

Bogle Hegarty. The campaign will involve the launch of a new line of

Polaroid instant films, which will be unveiled later in the year.



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