Polaroid has appointed London-based PR consultancy INSKIP to manage
the international launch of SpiceCam, an instant camera named after and
promoted by top girl band The Spice Girls. The camera will launch in
mid-September, backed by a PR campaign and advertising created by Bartle
Bogle Hegarty. The campaign will involve the launch of a new line of
Polaroid instant films, which will be unveiled later in the year.