Swedish electric car brand Polestar is keen to keep the peace with an understated spot.
The work shows a Polestar 2 car as it drives through the desolate winter streets of rural Sweden.
The TV ad will run alongside digital, print and outdoor activity. It was written by David Aronson, art directed by Chris Hagberg and directed by Daniel Skoglund through Acne Film.
In December, Polestar collaborated with Balenciaga to showcase the fashion brand’s fall collection.