Of the many, many criticisms attacking Pepsi's new ad starring Kendall Jenner as a cola-wielding savior, one that's taking hold within the ad industry is that the "tone-deaf" work is the inevitable result of creating work entirely in-house. The spot, which was made by the brand's Creators League Studio, "illustrates the dangers of in-house agencies," wrote Suzanne Pope, a Toronto copywriter, on her blog, Ad Teachings. "Yes, you have people who are capable of doing the work. But they aren’t capable of telling you you’re about to make a horrible mistake." The sentiment was echoed widely on social media.
Would an agency partner have flagged this as offensive? Is that what went wrong here? Tell us what you think.