Pond-Jones battles with Mellors in bid for top slot at D&AD

D&AD’s 1997 president-elect will be either Jay Pond-Jones, the executive creative director of GGT, or Tim Mellors, the chairman and creative director of Mellors Reay and Partners.

D&AD’s 1997 president-elect will be either Jay Pond-Jones, the

executive creative director of GGT, or Tim Mellors, the chairman and

creative director of Mellors Reay and Partners.



The two candidates for next year’s D&AD presidency issued their

manifestos this week, declaring two very different visions for the

organisation.



In a short statement, Mellors, a past president of the Creative Circle

and of a Cannes jury, praised the achievements and prestige of D&AD,

particularly its educational programme, the president’s lectures and the

new venue for this year’s awards. He said: ’D&AD is the fittest it’s

ever been ... As a committee member my judgment is we just need to ’keep

on keeping on’.’



Pond-Jones declared in a more lengthy statement: ’The D&AD presidency is

no longer an honorary position. It’s about leading a team of people who

unselfishly drive forward D&AD’s mission and present it in a clear and

balanced way to the outside world.’



Pond-Jones expressed concern at the lack of recognition given to D&AD

initiatives, and vowed to shake up the image of D&AD as a group of

’luvvies’. He is also unhappy with the reputation of creatives among

clients, and promises he will strive to ’raise the status of creativity

to the point where we’re judged as professionals’.



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