Poor sales force IPC to close TV listings glossy after two months

IPC Weeklies has shut down Film and TV Week only two months after it launched.

IPC Weeklies has shut down Film and TV Week only two months after

it launched.



The magazine - IPC Weeklies’ fourth listings title and its first glossy

- contained reviews of TV, cinema and video films, as well as television

listings. IPC was aiming for a settledown circulation figure of 150,000,

but sources suggest that the magazine was selling only 60,000 when it

folded.



Nigel Davidson, the managing director of the IPC Weeklies Group, said:

’This market is a notoriously difficult one to enter and we always

expected Film and TV Week to be a niche title but, despite being a

strong product editorially, we have been disappointed with its copy

sales.’



Davidson denied that there would be any redundancies as a result of the

closure. An IPC spokeswoman claimed that most of the staff on Film and

TV Week would return to the sister titles from which they came.

Freelancers had been filling the vacant posts.



Caroline Simpson, the director of press at Zenith Media, said: ’There

are a number of areas ripe for developing in the TV listings sector, and

I was surprised that IPC didn’t give the magazine a bit longer. Niche

markets are clearly difficult to get hold of and they often rely on word

of mouth as well as promotions.’



Simpson suggested that Film and TV Week’s launch may have benefited from

tighter promotional targeting and from distribution through cinema

networks.



Film and TV Week is the second high-profile title in the past few weeks

to close within six months of being launched. H. Bauer Publishing

recently closed its women’s weekly, Enjoy!, which was launched last

September, due to disappointing sales and a cluttered marketplace

(Campaign, 7 March).



IPC still has three TV listings titles within its Weeklies Group -

What’s on TV, TV Times and TV and Satellite Week.



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