IPC Weeklies has shut down Film and TV Week only two months after
The magazine - IPC Weeklies’ fourth listings title and its first glossy
- contained reviews of TV, cinema and video films, as well as television
listings. IPC was aiming for a settledown circulation figure of 150,000,
but sources suggest that the magazine was selling only 60,000 when it
Nigel Davidson, the managing director of the IPC Weeklies Group, said:
’This market is a notoriously difficult one to enter and we always
expected Film and TV Week to be a niche title but, despite being a
strong product editorially, we have been disappointed with its copy
Davidson denied that there would be any redundancies as a result of the
closure. An IPC spokeswoman claimed that most of the staff on Film and
TV Week would return to the sister titles from which they came.
Freelancers had been filling the vacant posts.
Caroline Simpson, the director of press at Zenith Media, said: ’There
are a number of areas ripe for developing in the TV listings sector, and
I was surprised that IPC didn’t give the magazine a bit longer. Niche
markets are clearly difficult to get hold of and they often rely on word
of mouth as well as promotions.’
Simpson suggested that Film and TV Week’s launch may have benefited from
tighter promotional targeting and from distribution through cinema
Film and TV Week is the second high-profile title in the past few weeks
to close within six months of being launched. H. Bauer Publishing
recently closed its women’s weekly, Enjoy!, which was launched last
September, due to disappointing sales and a cluttered marketplace
(Campaign, 7 March).
IPC still has three TV listings titles within its Weeklies Group -
What’s on TV, TV Times and TV and Satellite Week.