Poor showing for UK on Cannes direct shortlist

CANNES - In another paltry showing, just 13 campaigns from the UK have been shortlisted for a Direct Lion this year.

Cannes...direct shortlist announced
Cannes...direct shortlist announced

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Winners will be released at 8pm UK time from a list that is notable for its heavy dominance by traditional creative agencies rather than specialist DM outfits.

The trend is played out across the globe, but in the UK is reflected by JWT appearing in two sub-categories with the same campaign (Anti-slavery for MTV Foundation), Saatchi + Saatchi with Click for the NSPCC and Lungs Xray for Quit Smoking, CHI + Partners (Enjoy the Game for 888.com) and The Communications Agency with Give a Few Bob for The Prostate Cancer Research Foundation.

The rest of the UK contingency is made up by: Ogilvy (Ashtray to Vase for Cancer Research UK and Useless Book for IBM); Wunderman (Agile New C-Max for Ford and Full Stop for the Karen Clifford Skin Cancer Foundation); Proximity (Gardener's Friends for VW Golf Plus); Tullo Marshall Warren (Guinness for Diageo) and Elvis/Miles Calcraft Briginshaw Duffy (Subaglue for Subaru).