Pop Tarts café opens in New York's Times Square

Kellogg's-owned food brand Pop Tarts has created a pop-up café in New York's Times Square, serving guests classic New York dishes with a twist.

Pop Tarts café opens in New York's Times Square
Pop Tarts café opens in New York's Times Square

The Pop Tarts café launched yesterday (21 February) and will remain open until 26 February. Guests will be able to experience Pop Tarts beyond the toaster, as the brand will putting a sweet twist on New York classics such as pizza, cheesecake and burritos.

Diners will be able to enjoy dishes such as a Pop Tarts Pizza, which features a Frosted Brown Sugar Cinnamon Pop-Tarts crust topped with strawberry sauce and fruity 'pepperoni'; and Tarty Tacos, which use Crumbled Frosted Cookies & Creme Pop-Tarts as 'ground beef,' strawberry-sriracha salsa and coconut 'lettuce' delivered in cinnamon-sugar-dusted tortillas.

Fans of the brand will also be able to order traditional Pop Tarts from an a-la-carte menu, which includes 18 different flavours.

In addition, Pop Tarts will be teaming up with UberEats for a one time event on 24 February. The brands will come together to offer college students unable to make it to the café a free Pop Tarts burrito delivered directly to their door. The offer will be valid between 8-10pm, and will deliver to 600 students on six NYC campuses when the app is opened on university grounds.

Last year, Kellogg's opened its own branded café in New York, inviting guests to try dishes featuring Kellogg's cereals. In October, Quaker Oats launched a porridge café, serving a different flavour porridge every half hour.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @HannahLEllison1


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now