Popchips "snack magic" by Dandelion

Popchips, the low-fat crisp brand, is spending £1 million on its first UK TV campaign. The light-hearted ad, which features a magician and his assistant, was originally created by Dandelion but adapted for the UK market by Aesop. It was shot by Kirt Gunn through Dandelion, and will run on channels including ITV, ITVbe and Sky Atlantic until 8 February.