Popchips "Start something good" by St Luke's

KP Snacks brand Popchips makes its first foray into TV advertising since its 2007 debut.

The ad shows how the friendly gesture of sharing a bag of Popchips is the catalyst for some amazing changes between a frosty boss and her team. It ends with the line: "Start something good". 

The work was created by Nathan Salf and Jake Bean, and directed by Molly Manners through Biscuit Filmworks.