Pornhub's sexercise app gets couch potatoes back in the sack

Promo video by Officer & Gentleman is latest sex tech ad for popular porn site

Continuing its strategy of provocative work aimed at mainstream audiences, Pornhub’s latest project is an interactive sex game that guides participants through an exercise routine either solo, or with one or two partners. To promote the game, Madrid agency Officer & Gentleman created a 3-minute animated online video explaining how it works. The app uses a smartphone’s accelerometers to determine repetitions and calories burned — results that can be shared on social media once the deed is done. O&G also promoted Pornhub’s previous sex tech venture, the Wankband.