Porsche reviews integrated advertising account

Porsche has kicked off a review of its £1 million integrated advertising account, just seven months after appointing M&C Saatchi to the business.

Porsche...account review
Porsche...account review
The MCCA is handling the review.

The successful agency will be briefed to produce direct marketing, print and press campaigns for the German car marque.

M&C Saatchi secured the through-the-line UK marketing account in July 2007 following a two-way shoot-out against
the incumbent, Clark McKay & Walpole.

M&C Saatchi’s below-the-line agency, Lida, was precluded from pitching for the business owing to a client conflict.

The review follows an overhaul of Porsche’s marketing strategy. It unveiled plans last September to increase its focus on the environment by launching hybrid versions of its high-performance cars.

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