Porsche reviews integrated advertising account

Porsche has kicked off a review of its £1 million integrated advertising account, just seven months after appointing M&C Saatchi to the business.

The MCCA is handling the review. The successful agency will be briefed to produce direct marketing, print and press campaigns for the German car marque.

M&C Saatchi secured the through-the-line UK marketing account in July 2007 following a two-way shoot-out against the incumbent, Clark McKay & Walpole. M&C Saatchi's below-the-line agency, Lida, was precluded from pitching for the business owing to a client conflict.

The review follows an overhaul of Porsche's marketing strategy. It unveiled plans last September to increase its focus on the environment by launching hybrid versions of its high-performance cars.

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