Porsche is promoting the launch of its Cayman model with a digital campaign. The work, by Karmarama, is a marked switch for Porsche, which traditionally focused on press and outdoor activity. The content design agency Somethin’ Else created a series of computer games that invite users to test their skills on driving and balance-based challenges. Players can then register their scores for a chance to win a test drive of the Cayman at Silverstone. The work was written by Paul Zeidler and art directed by Alex Wood.
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